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Richie Alford


Richie Alford is Director of Research and Impact at Send a Cow. His parents, Gerald and Rhoma, were some of the first farmers to send an in calf cow to Uganda.

What was it like growing up on a farm?

I loved the freedom of the wide open spaces on the farm, never having to worry about what to do. My passion was for the cows on the farm. I knew each one by name, and would hang around in their company as often as possible. I learned patience, about seasons and rhythms of life.

What is your first memory of Send a Cow?

It would be the launch day in the summer of 1988. I had just graduated from university, and drove down from Nottingham to Corston to help Mum and Dad with the event. I looked after our in-calf heifer, Agatha, whilst they both made sure the event went well.

What are the biggest changes you have seen in Send a Cow over the years?

I would probably say the biggest change is flexibility whilst retaining high impact. Helping each family to become a dairy farmer is a singular approach, whereas now, our teams will find any route possible help a family achieve a happy and healthy life.

What are your hopes for the future of Send a Cow?

More and better. In my lifetime, I would hope we are no longer needed, that equity is restored.