3 Rothschilds Giraffes

Living with Wildlife – some of the highlights so far

With less than a week left of our ground-breaking appeal with Tusk, Victoria Barnes, Head of Partnerships and Philanthropy at Send a Cow, shares some highlights, and how your support will help the people and wildlife of Murchison Falls National Park

From light shows to TV takeovers, the Living with Wildlife appeal has reached out to a diverse audience, engaging them in the situation faced by the people and wildlife in this unique part of Uganda.

The project itself will support over 7,000 families living in poverty, on the edge of the Park, in how to grow their own food and create sustainable ways of making a living, while also funding vital conservation work.

Writer and Explorer Levison Wood, who visited Murchison Falls National Park when filming Walking the Nile has kindly supported the campaign throughout, narrating the appeal video and giving a talk at the Emmanuel Centre in London about his new book, The Last Giants.
He explains why the project is so crucial:

‘‘Poverty is threatening the Park. With limited sources of income and food, some families lay traps in the hope of catching bushmeat to feed their families and sell in the market. However, traps are indiscriminate and endangered wildlife such as the Rothschild’s giraffe are getting caught instead, becoming maimed or even killed.

With fewer than 2,000 Rothschild’s giraffes remaining in the wild, we must act now to protect future generations.”

Back in February, we were also fortunate to be the Destinations Travel Show charity partner, giving thousands of people the opportunity to learn about the project, how tourism can support conservation, and raise vital funds.

Later that month, The Tobacco Factory in Bristol supported us by hosting a sneak preview of our bespoke projected light show, Wildlife on the Waterfront (with delicious beer donated by our partner Tapestry Brewery) The installation at Bristol Light Festival saw Arnolfini come light up the harbourside, with larger than life projections of Rothschild’s giraffes and 100,000 visitors. We were thrilled to see this in The Guardian’s Week in pictures.

In March, our partners Riverford shared a blog about a very special evening with Africa Exclusive where supporters and patrons came together to hear about the project from Dr Julius Adubango, Project Coordinator for Send a Cow.

Deborah Meaden, a Trustee of Tusk, commented during the event:

“We don’t see the space of Africa, or the iconic creatures there, in our everyday lives. It’s easy to see it as a place for tourists, but it’s beginning to dawn on us that we’re all connected. There’s a big difference between organised crime and poaching, and people who just want to live and feed themselves.”

World Wildlife Day also saw our special Living with Wildlife podcast go live – it’s a great way to meet the people involved in the project from the comfort of your own home and hear from Dr Julius Adubango about why he is so passionate about this project:

“Our generation has no right to deny future generations the opportunity to see this beauty(the Park)

“This is a multifaceted project to tackle the problem. We will provide alternative sources of income so that poverty doesn’t push people to hunt and educate them so they appreciate and understand.”

To find out more about any of these events or the appeal in general please visit the Living with Wildlife microsite.

Our supporters have been so generous and we are delighted with how much interest this appeal has generated. On behalf of Tusk and Send a Cow, we would like to thank all of our partners and supporters for their ongoing commitment to our work.

If you would still like to donate, the UK government will double all donations until midnight on 14th April.

Due to the coronavirus pandemic, the Department for International Development (DfID) has extended the window for gifts, until July 14th, providing they are pledged in writing by April 14th