Mary with her sweet potato harvest

Our vision, mission and values

Over our 30 year history, we've transformed the lives of 2 million people in Africa. We focus on farming and families, resulting in confident people in control of their own land and of their own futures.

When our founding farmers sent the first cows to Africa they did so as a practical way of expressing their Christian faith and this heritage lives on in our values today. Everybody at Send a Cow is united by the shared belief that we have a moral duty to support one another and fight injustice. For some of us, that belief is guided by God.

We have always been an organisation that employs and works with people of all faiths and none. We strive to be an equal opportunity employer and celebrate the breadth of understanding we have in our staff team in matters of faith.

Our vision

A confident, thriving and sustainable rural Africa.

Our mission

To inspire and equip African communities to transform lives and protect the planet.

Our values


Acting with honesty, fairness and honour in all that we do, treating all people with equal respect.


Believing that every person deserves a life worth living, we are driven by empathy, humanity, and justice towards people and the planet.


Valuing the support and resources given to us, acting responsibly to ensure we use these with care and consideration.


Send a Cow is committed to safeguarding the welfare of children and vulnerable adults and protecting them from abuse. This is everyone’s responsibility within our organisation.

Read more about Safeguarding at Send a Cow.