July 16, 2018

White Mwale

White Mwale has been at Send a Cow for over two years. He is Country Manager in Zambia and oversees the country programmes, including human resources, creating partners and developing and growing the country programme.

What was it like growing up on a farm?

I loved the freedom of the wide open spaces on the farm, never having to worry about what to do. My passion was for the cows on the farm. I knew each one by name, and would hang around in their company as often as possible. I learned patience, about seasons and rhythms of life.

What is your first memory of Send a Cow?

It would be the launch day in the summer of 1988. I had just graduated from university, and drove down from Nottingham to Corston to help Mum and Dad with the event. I looked after our in-calf heifer, Agatha, whilst they both made sure the event went well.

What are the biggest changes you have seen in Send a Cow over the years?

I would probably say the biggest change is flexibility whilst retaining high impact. Helping each family to become a dairy farmer is a singular approach, whereas now, our teams will find any route possible help a family achieve a happy and healthy life.

What are your hopes for the future of Send a Cow?

More and better. In my lifetime, I would hope we are no longer needed, that equity is restored.